By S. Kumar
Would you ever propose a JV to a potential partner that insults hisintelligence, aims to squeeze the potential in his lists brutally andlater on leaving him with a corrupted list?
Would you ever participate fully in a JV where the sole aim is to prostitute your hard earned, well maintained lists?
As I write this, I have received 3 major JV invitations forChristmas and one of them -- quite frankly, will result in seriousabuse of your lists. Two e.g. are given below.
1. There is a 12 day stuff going on where the JVpartners subscribers were initially forced to download an emailapplication which these JV proponent is trying to promote! And as a JVpartner you don't know about it is until youyourself enroll for receiving these gifts!
But these guys became wise soon, changed their wrong approach andshowed the commitment to come up to the expectations of the JV partners.
2. Another JV venture, 117 gifts, is outrageous! Your subscriber is put through 6 steps before he gets the first set of gifts!
Your subscriber has to click through their product promotion pagetwice. The objective is very clear! It is NOT to build the lists ofboth the JV proponent and JV partner, but it is a cheapploy to sell the products of the JV proponent!
Again the JV partner is neither aware nor informed about this! Hejoins with the dream of getting a truck load of subscribers...but infact he is compromising his own lists.
What kind of a JV is this where participants are taken for a ride with hidden motives?
Joining for JV's like this will seriously undermine your effectiveness with the future interaction with your lists.
So what are the basic steps to remember while proposing a JV
or participating in a JV?
For The JV Proponent
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1. Today you may be a guru. People may flock atyour doorstep to enter into your JV. But the moment you stop givingvalue and becomes interested only in getting value from your JVpartner, you are inviting trouble. A JV is always a Win-Win situation.Remember that basic line forever as a JV proponent.
2. Put every card on the table to the JV partner.After all, he is your equal partner...not someone to be taken for aride. Remember that you are entering into JV for substantial mutualbenefit and your JV partner is not there to receive crumbs fromyou.
3. Avoid all types of hype with JV partner! Afterall, if you consider someone as your JV partner, he has some standingfor himself in the market as well as he is successful in his ownway! Do not insult his intelligence.
For The JV Participant
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1. Carefully study the JV proposal before you jumpinto one! Do not start blasting to your list just because there is aword 'Gift' for your subscribers.
2. Do not fall for the hype. Remember that yourlist is one of the most important ingredients of your online business.Respect your subscribers and care for them. Do not expose them tounscrupulous marketers who comes out with so called 'JV's.
3. Always do a 'SWOT'. That is, identify the Strengths, Weakness, Opportunities and Threats before you participate in a JV.
4. Do not be scared that you will be left out ofthe race! Have the full confidence that your business came intoexistence NOT because of these so called gurus. It is because of yourhard work, your will to learn, integrity, customer orientation andthe products you chose!
In a nut shell: Propose and participate in JVs if you mean it all the way!
Article Source: www.ArticlesBase.com
